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The same footwell with a CLM colour-matched mat A dusty ordinary floor mat
PHARAOH CLM®
Some things never change

Plain. Black. Boring.
For years.

Showroom sets. Aftermarket trays. Plain black rubber — the same boring mat, for years.

Yours doesn't have to be.

Slide to transform your cabin
PHARAOH CLM®
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PHARAOH CLM®
Find your car
The problem

The mats you've been settling for.

7D, LLM, Showroom 3D mats: different names for the same old boring mats. They wear, they fade, they never last. And not one of them transforms your interior.

Hold to watch · swipe to compare
LLM mat

White marks in months.

Half a year of use and the surface is streaked with white scuffs that won't rub out. And plain black adds nothing to your cabin — it just covers the floor.

7D “noodle” mat

A dirt trap that peels.

Grime falls into the noodle coils and never comes out. The leatherette top peels as the cheap PVC ages, so all that trapped dirt just lives in your car.

Showroom 3D mat

Never fits. Always slides.

The “custom 3D” fit never truly follows your cabin, so it gaps at the edges and slides underfoot. Same story as the rest: it wears, it fades, and it does nothing for how your interior looks.

This is what we at Pharaoh set out to replace. So we did the opposite — colour moulded into the mat and matched to your cabin, so it transforms the whole interior. Backed by the Pharaoh quality car owners across India already trust.

Introducing

CLM® Colortek Lifelong Mats

CLM colour-matched mats in a red Monte Carlo cabin Skoda Slavia Monte Carlo · Racing Red
Colour-matched to your interior

CLM doesn't just sit there like a normal mat.It transforms your entire interior.

Every set is colour-matched to your car's own interior, with the shade tuned to your seats, trim and accents. It reads like the car left the factory this way. Not a mat laid on the floor, but a finish that belongs to your cabin.

Signature shades
Colour-matched to your interior 100% Waterproof Easy to clean Laser-measured fit Colour moulded in, never printed Built to last a lifetime
The finishing touch

Your interior, finally complete.

Matched to your cabin, so it looks like the car came this way.

Racing Red CLM mats, Skoda Slavia Monte Carlo
Racing Red
Skoda Slavia Monte Carlo
Sage Grey CLM mats, Mahindra BE 6
Sage Grey
Mahindra BE 6
Arctic White CLM mats, Toyota Innova Hycross
Arctic White
Toyota Innova Hycross
Royal Chocolate CLM mats, Toyota Hyryder
Royal Chocolate
Toyota Hyryder
Watch what it does

Everything an ordinary mat isn't.

Real footage — the difference you feel the day it goes in, and every day after.

Colour, moulded in

Matched to your cabin and built into the TPE — not printed, not stuck on. It can't peel or fade.

100% waterproof

Armor TPE with 20 mm walls holds every spill and monsoon splash like a tray. Your carpet stays dry.

Edge-to-edge fit

Digitally scanned to your exact model — footwell, tunnel and door sills. Zero gaps, no trimming.

Armor-Lock™ grip

Anti-slip base plus the OEM anchor clip keep it planted — it doesn't budge, even under hard braking.

Clean in seconds

Lift it out, rinse under a tap, drop it back. No stains, no smell, no scrubbing — ever.

Find your car

Pick your brand. See your fit.

CLM® is custom-fit per model. Choose your brand to see the cars we've made colour-matched sets for.

Toyota Maruti Suzuki Mahindra Hyundai Tata Škoda Volkswagen
KiaComing soon
MGComing soon
RenaultComing soon

Give your cabin a colour it was missing.

CLM® — Colortek Lifelong Mats. India's first colour-matched car floor mats. Made in India, shipped free, built to last a lifetime.

CLM® is a registered trademark · © Pharaoh Automotive Colour moulded in · Seat-matched · Lifelong
Custom-fit for your exact model Find your car